Crypto news

Hong Kong to launch a series of meta-universe projects

A day after Meta Platforms, formerly known as Facebook, announced its plans to launch meta universe projects in Hong Kong, Yahoo laid out a similar plan.

U.S.-based Internet media company Yahoo has announced that it is launching a series of events in Hong Kong related to meta-universes and non-interchangeable tokens (NFTs). According to the South China Morning Post, the company will hold a series of virtual events and concerts for residents of the Asian nation in the Decentraland meta-universe.

According to Yahoo’s head of audience relations, Lorraine Cheung, the company sees the meta-universe as an attractive alternative for Hong Kong residents who want to socialize and have fun while restrictions related to the coronavirus pandemic are in effect in the city. Last week, Hong Kong introduced a nationwide mandate requiring a negative test for COVID-19 to enter public places.

With the meta-universe, the company hopes to enable people to have a public life, regardless of the time of day or where they are. The company will also launch an NFT exhibition called The Abyss of Kwun Tong, in which local artists will recreate Hong Kong’s historic Kunthong district in virtual reality.

“Yahoo Hong Kong has always strived to provide a wide range of online services focused on people’s daily lives, including using the latest technology to improve the user experience,” Cheng said.

According to Roger Li, chief creative officer at Yahoo Creative Studios, about 86 percent of Generation Z – people aged 20 to 30 – expect their digital experiences and interactions to be inextricably linked to the real world, and more than 80 percent of Hong Kongers are interested or already participating in such immersive experiences.

Related Posts

Leave a Reply

Your email address will not be published.